Marketing is a crucial part of a solid business strategy, and its effectiveness determines how much of an edge a business owner has over his/her competition. However, most companies use the same marketing rulebook, and to stand out, an owner may have to try an unusual marketing approach. Giving away items as part of a Promotion can get products into potential customers’ hands while guaranteeing their loyalty and providing free advertising. Below are several tips on the effective use of promotional items.
Use Promo Items in the Workplace
Employees should be the first ambassadors of the corporate brand, and asking them to wear items such as branded shirts can give customers a reminder of what the company does. If the company’s product line-up includes things that employees can use every day, use them! Promo items are a great giveaway at team-building events and corporate functions as well.
Hand Out Freebies to Customers
Everyone loves getting something for free, and companies can use this to their advantage. After building interest by wearing promotional items on the job, it’s time to get them into customers’ hands. Custom-printed bumper stickers, t-shirts, shopping bags and coffee mugs are just a few options. When customers like a company’s promo items, they become advocates for the brand and they remain loyal for years.
Give Promo Items to Sales Staff
Another good way to use promo items is as a motivational tool for sales staff. By giving these items as a reward when a salesperson makes a monthly target, the company owner can accomplish two goals at once: They can motivate the crew to work harder, and they can get some free advertising.
Distribute Items at Trade Shows
Trade shows and business fairs give companies more exposure than corporate-sponsored events, and some have international audiences. When a company participates in a trade fair, the staff should ensure that attendees leave with a branded t-shirt, mug, duffle bag or pen. By ensuring the high quality of these items, business owners can leave new customers with a favorable impression.
Marketing with promo items is often overlooked by entrepreneurs, who tend to stick with older marketing strategies. While some may view giveaways as an unnecessary expense, the truth is that they are a very effective marketing method and a worthy investment.