Category Archives: Advertising & Marketing

4 Reasons to Use Promotional Items

Marketing is a crucial part of a solid business strategy, and its effectiveness determines how much of an edge a business owner has over his/her competition. However, most companies use the same marketing rulebook, and to stand out, an owner may have to try an unusual marketing approach. Giving away items as part of a Promotion can get products into potential customers’ hands while guaranteeing their loyalty and providing free advertising. Below are several tips on the effective use of promotional items.

Use Promo Items in the Workplace

Employees should be the first ambassadors of the corporate brand, and asking them to wear items such as branded shirts can give customers a reminder of what the company does. If the company’s product line-up includes things that employees can use every day, use them! Promo items are a great giveaway at team-building events and corporate functions as well.

Hand Out Freebies to Customers

Everyone loves getting something for free, and companies can use this to their advantage. After building interest by wearing promotional items on the job, it’s time to get them into customers’ hands. Custom-printed bumper stickers, t-shirts, shopping bags and coffee mugs are just a few options. When customers like a company’s promo items, they become advocates for the brand and they remain loyal for years.

Give Promo Items to Sales Staff

Another good way to use promo items is as a motivational tool for sales staff. By giving these items as a reward when a salesperson makes a monthly target, the company owner can accomplish two goals at once: They can motivate the crew to work harder, and they can get some free advertising.

Distribute Items at Trade Shows

Trade shows and business fairs give companies more exposure than corporate-sponsored events, and some have international audiences. When a company participates in a trade fair, the staff should ensure that attendees leave with a branded t-shirt, mug, duffle bag or pen. By ensuring the high quality of these items, business owners can leave new customers with a favorable impression.

Marketing with promo items is often overlooked by entrepreneurs, who tend to stick with older marketing strategies. While some may view giveaways as an unnecessary expense, the truth is that they are a very effective marketing method and a worthy investment.

Freshening Up a Company’s Digital Marketing Tactics Can be Extremely Rewarding

Even businesses with strong, effective digital marketing strategies can sometimes use a little help and perspective. Things change so quickly and consistently online that even a strategy which was at the cutting edge a year ago can have aged far too much in the time since. While the results might well still be rolling in, reconsidering and refining a digital marketing approach can easily yield even more returns. As companies who work with the best digital agency in Asia regularly discover, occasional checkups and consultations can make a real difference.

Just what will need to be done, of course, will depend on the particular situation. Some companies, for instance, fall into a rut with their search engine optimization work, often by failing to keep up with what competitors are doing. As the nature of search queries inevitably shifts over time, a quick refresher can turn out to be extremely productive. Whether by unearthing worthwhile new terms to pursue or spotting opportunities where the competition has lessened, even a casual consultation with a capable digital marketing agency can end up being very rewarding.

In other cases, a business’s social media presence might have plateaued, and some fresh perspective can be just what is needed to get it moving and growing again. As with anything else, an overly routine approach to social media activity and engagement can encourage a sort of staleness that blunts the impact of the effort. Digital marketing agencies that focus on this kind of work as a core part of their mission will understand this and have ways of freshening things up. Even a small investment into some assistance like this will therefore often produce impressive dividends.

Another common sort of unproductive inertia is an email marketing approach that no longer suitably reflects a particular company’s strong points. Every business evolves over time, just as the market it serves does so on its own. Email marketing that accounts well for the particulars on each side of the equation will inevitably be more effective than an older campaign that has fallen out of touch. While potential improvements like these might not always arouse the excitement that fundamental strategic rethinking does, their effects tend to add up.

Looking For Advice on How to be More Well-Rounded

Most men want to live a well-rounded life. However, this can create issues as it’s difficult to instinctively handle all of a person’s affairs in a proper manner. This is where men may look for some helpful tips as far as how they manage their lives. A resource like aspiringgentleman.com can be extremely helpful in this capacity. One such area that virtually anyone can benefit from is helpful tips when managing their personal finances.

One piece of advice is to avoid living paycheck to paycheck. This may be easier said than done as so many people live this way. However, by saving just 10% of a person’s paycheck every month can help avoid issues where a person may end up having to live from paycheck to paycheck. This helps to accumulate savings and it can prepare a person for any financial emergencies that may arise.

Another excellent tip for getting a person’s finances in order is avoiding spending frivolously. Most people will battle with frivolous spending to one extent or another. However, this sort of frivolity can seriously affect a person in terms of the amount of money they have for important items, such as food, clothing and for paying their bills. Frivolous spending can land a person in a great deal of trouble from a financial standpoint and it could take some time to crawl out of this hole if the problem isn’t addressed immediately.

One thing that people often overlook is focusing on quality when they spend money. Sometimes that quality is going to cost a bit more. For example, if a person is going to buy a mattress, it’s unlikely they’ll find a quality mattress that’s comfortable and durable for a cheap price. However, spending more initially on a more durable and a better quality mattress will mean not having to replace it often. This may actually save money in the long run.

If you want to get your life in order, whether it’s finances, fashion, relationships or fitness, finding good advice is essential. It may open you up to addressing things in a way you never thought was possible in order to improve the quality of your life.

Pushing Forward Through a Period of Stagnation in Business

Every company will occasionally reach points where growth seems to become more difficult. In some cases, this can happen right from the start, as when an apparently worthy small business fails to gain traction from the beginning. In others, companies that have enjoyed smooth sailing for some time will then find themselves navigating rougher, more dangerous waters. Whether the condition persists for a great while or evolves in ways that suggest new answers, taking action of some kind will almost always be merited.

In most cases, focusing anew on how best to promote a particular company will make good sense. Business Promotion is something that always has to be pursued vigorously, but this is not the same as saying that it must not evolve. In fact, taking a new approach with promotional efforts can be one of the best ways of all of working through the doldrums that just about every company will eventually have to face.

At times, simple inertia and obstinacy will tend to obscure this fact, and that can be dangerous. Pursuing the same exact tactics when things have slowed down is often a recipe for making everything worse. Having the courage and perspective needed to make a change might not always be easy, but business leaders who can muster up these resources will tend to find themselves making better decisions, as a result.

The reality is that many such shifts of strategy and action need not be especially difficult or expensive to work through. It is often the case that even relatively low-key, highly accessible tools can be brought to bear on problems of these kinds. When that proves to be the case, learning how to move forward will often be exactly what is needed to guide a company for a long time to come.

In some cases, for instance, simply making new use of promotional items that help spread awareness about a brand will be enough. For a company that has not yet explored this option, even something this simple can prove to be a powerful way of breaking through a stalemate. What often matters the most is simply refusing to accept stagnation as inevitable and pushing forward, instead.

Why Should Business Owners Click Here for More Info?

Competition is increasing. People are becoming more careful about how they spend their money. Attention spans are decreasing by the day. A combination of those factors, along with a few others, may be the reason for declining revenues. There are so many businesses and websites from which to choose for just about every product or service that customers do not have to be concerned about remembering any names. One department store is just like any other one, there are several movie theaters in close proximity, and searching for any product online takes a few seconds. There is no longer any need to keep a particular business in mind for a product, service, or even excellent customer service.

People are becoming fickle and flighty and flippant about where they get what they need or want. The name of a business, or a logo, has to be seen constantly for people to remember it when they go to make a purchase. That is true of restaurants, tax preparation, fashions, furniture, haircuts, and oil companies. The product or service does not matter, people will not remember the business without many reminders and visual cues. That is why businesses have pages on several social media sites, their website visuals have to change frequently, and branding on the side of a bus is what is needed to capture attention. Getting the business as much exposure as possible can be aided quickly with portable promotional gifts that are large enough to be seen at a distance.

Tote bags in full color, t-shirts with a bold logo on the front, and drink cups or insulated cup holders are cost-effective and fun ways to begin that process. Backpacks, umbrellas, hats, and scarves are also smart choices for promotional gifts. Supply customers with items they will use, and the logo will be visible in hundreds of places. The return on the investment is very high, depending on the items selected. Graphic design assistance, help with selecting relevant items, and easy ordering processes are why business owners should Click here for more info. Spending a little money wisely is more productive than spending a lot of money on commercials people are rarely going to notice. Consider the return on that last television commercial compared to the cost of the production. It may be time to find a better way to get the brand recognized.

4 Website Trends for 2017 That You Need to Know About

There are hopeful signs that in 2017 the economy could really take off. There are going to be customers with money to spend and looking for a place to spend it. Will your business appear at the top of the list when someone is searching for a business like yours? Is your website ready to deliver the leads your business needs?

Why SEO Matters to Your Business

SEO (search engine optimization) brings traffic to your website. When someone enters a particular keyword phrase, Google and the other search engines display a list of websites. Google ranks the websites based upon about 200 different factors and lists them in order. At the top of the list are those websites that Google feels supply the best answers to the search query. SEO techniques are used to optimize a website so that it ranks highly.

Why does search engine ranking matter so much? SEO has been called the lifeblood for an online business. Most people click on only the top listed websites. If your website isn’t among the top sites, business is going to your competitors.

4 Important Website Trends for 2017

1. “Denser” Content

Internet content tends to be short and meaningless or so long it doesn’t get read. The trend in 2017 is to address this issue with “denser” content. The goal is to pack more information into fewer words.

2. User Experience and Google’s AMP

Website users are demanding. Good enough won’t cut it. Google’s AMP is a new standard for internet content for mobile devices. It helps websites load very quickly, important because mobile visitors leave any website that doesn’t load in 3 minutes. AMP pages loaded 30 times faster than standard pages.

3. Navigation

Navigation must be simple and intuitive. SEO will bring visitors to your site, but the user experience needs to keep them there.

4. Responsive Design

Responsive design is now a necessity, allowing a website to display and function perfectly on any mobile device. Google announced in 2015 that they prefer responsive design and began penalizing non-responsive websites. In 2017, Google intends to go further by indexing and ranking websites based upon how well they work on mobile devices.

For all of the latest practical marketing advice and resources, visit Pronto, your manufacturing marketing blog. Find tips on marketing and sales, growing your internet presence, generating traffic and a wealth of other subjects. Check Pronto out today.